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The retail sector is fast-moving and continues to experience significant change. As consumers use a wider range of channels to make purchases, the sector is also becoming increasingly complex.

Despite rising levels of e-commerce, the physical store remains an important part of the offer, although its form and function will see ongoing changes. Retailers will need an overarching strategy that reflects the fast-blurring boundaries between online and offline shopping. 

This report considers a range of trends impacting the retail sector, including shifting demographics, new customer needs and desires, emerging technologies, the changing role of the store and shopping mall, and a focus on transparency and sustainability. 

By exploring these trends and a selection of global case studies, we aim to help retailers, developers and designers better understand the forces shaping the retail environment of the future.

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